Thursday February 9, 2012 11:28pm
 
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Company Profile: 42BELOW Vodka

42BELOW vodka, like many great New Zealand brands, was launched in 1998 out of a garage.

The brand has grown steadily and has been taken round the world by passionate kiwi’s, it is now sold in many countries. The 42BELOW brands include 42BELOW Vodka, including four flavoured vodkas - Manuka Honey, Kiwifruit, Feijoa and Passionfruit. We also produce SOUTH gin, SEVEN TIKI rum and STIL vodka but mostly only in our spare time.

We’ve won so many awards for our vodka that we had to move to a new office on Auckland’s waterfront, just so we had more wall space to put them up.



A message from Paul

"2009 looks as though it is going to be a tough year for many New Zealand companies. I think it is very important to remember the importance of people to a brand’s ability to succeed. Focusing on keeping culture, morale and output high will be key."

- Paul Dibbayawan - Global Managing Director / CEO